Questions for Unit 4

Well, my client actually chose the colors. I just put them where I thought they looked best on the website :) I chose to keep the page pretty "neutral" so that it wouldn't be too distracting. I chose a green background because too much brown gets so boring! ;) Then for the logo I tied in the more "bright" colors my client wanted. That way they would still be a prominent feature without being so in-your-face.

1. How can you enhance the legibility of the content through your choice of colors/graphics?

Oh, well you can definitely add some nice contrast to a website by using colors correctly, like different colored links and headings to draw your eye to them. And graphics can be used to help viewers know what website they're on, like through a website logo. 

2. Can color communicate information about the structure of your information?

Absolutely! Color can indicate a change in the topic of information (such as headings with colors different from the normal text, that signals a change in topic), or even tell you that a website is ridiculously unorganized (colors flying everywhere with no real meaning). 

Key Words

Hemenway Flooring Installation (Hemenway Tile + Flooring, etc) This would be the title of the page.

Tile installation (tiling)

Flooring installation (floor installation)

Back splash installation (backsplash instillation, back-splash installation)

Carpet installation (carpeting installation)

I chose these key words because it describes my client’s services. There really aren’t many other words I could think of, since that’s basically what he does. He installs various floors and installs tile. Generally search engines will search for businesses nearby when you enter a general keyword. I would probably list these towards the top of the page or list them on another page for my client's services.

Tile installation Boise (Ontario, Payette, Nampa, Caldwell, McCall, Cascade, Treasure Valley)

Carpet installation Boise  (Ontario, Payette, Nampa, Caldwell, McCall, Cascade, Treasure Valley)

Flooring installation Boise (Ontario, Payette, Nampa, Caldwell, McCall, Cascade, Treasure Valley)

Backsplash installation (Ontario, Payette, Nampa, Caldwell, McCall, Cascade, Treasure Valley)

These are general areas where my client will travel, so that is why I chose these key words. These would be mentioned higher in the page. 

There are endless ways to combine these so I hope it’s okay to just give a few examples for combinations.

Ski Store

A ski company has decided to open an e-commerce Web site. The company sells all major brands of skis and ski accessories and has a client base that keeps coming back. It is known for its service and the product knowledge of its salespeople. The shop also has a wide product selection and a great return policy. A fireplace in the center of the store is a draw for its customers, who enjoy the lodge-style atmosphere when they shop at this particular retailer.

Assume that this company does not have a name, established brand, or tagline. Come up with a name, brand promise, and tagline that will quickly let customers know what makes this particular chain different from its competitors.

All right. 

Name: Fireside Ski Supplies

Brand Promise: The brand promise is a warm, cozy atmosphere in which to buy quality ski supplies.

Tagline: We’ll keep you comfortable in the lodge and on the slopes!

Logo idea: Maybe two ski poles crossed in an X in front of a fireplace with Fireside carved on a piece of wood beneath it – lodge-style, not just a random board :P

Why? Explain your thoughts on your above choices.

I chose the name Fireside Ski Supplies because it is simple to remember, it kind of feels like a cozy atmosphere to purchase ski supplies, it just feels kind of lodge-style to me :) The company wanted the fireplace to be an integral part of their store, so I think that including the fireplace in the name keeps their unique feature as the big draw.

I chose the brand promise because based on the information I was provided, it seemed to fit. The key terms “fireplace”, “knowledge”,  and “lodge style”  all spoke to me as “cozy” and “quality”.

Yeah I’ve never been so good with taglines. I’m not very proud of that tagline :P But the reason I wrote it was because I feel the company wants the customers to feel comfortable on the slopes (with their ski gear), at the lodge (possibly comfortable clothing?), and in the store (lodge-style, they want you to feel at home and welcome).

I’m also terrible at logos, which is why I am also taking a Graphic Design class through IDLA this semester. I am not proud of it, either, but hey. I’m not a logo designer, I’m better suited to working with websites that have my images created for me :P But I chose it because it because I think it shows off three things – the fireplace, the ski supplies, and the lodge-style theme of the store (with the carved store name).

Graphic Design Website!

Hello!

This is an assignment from my Web Design class I'm taking through Idaho Distance Education Academy.

     You are being asked to create a social networking site for Digital Media Graphic Designers.

       Okay.

     1. What would it offer that is different or unique?

       I would make it a place for graphic designers to share their work, help other graphic designers with their projects, and to provide inspiration for others.

 

     2. Who would use the sites and for what?

       I think that only graphic designers should use the site, for all the reasons I listed above – inspiration, feedback, sharing, and help.

     3. Based on your research, what would you include on this site? And why?

I would have an uploading and commenting area, where other graphic designers could upload and receive feedback, as well as give feedback to others. I would have some sort of system to where people couldn’t post personal pictures on the website, since it would be only for graphic designers and their work. It would also be used for inspiration for other artists. They could post bases, stocks, etc. Then they could have a help and discussion forum. I would also allow artists to edit and design their own profiles, using presets or HTML and CSS. They could even post tutorials, whether in a photo file or in a video. These videos would go through an approval process to make sure they are not inappropriate or violating site rules and regulations.

I hope I did this correctly :)

~Jessica